TENNIS OHIO
FACILITY BRANDING IN COLUMBUS OHIO
The Tennis Ohio brand was created after previous tennants vacated the athletic facility on Henderson Road. Stripped of its old identity, Tennis Ohio was in need of branding to bring life back to the space. Continental Office’s branding team delivered larger than life solutions to amplify the brand throughout the corridors and courts. The Tennis Ohio brand balances a player’s physical energy with their mental wellbeing. The brandmark itself symbolizes both the tennis ball and a yin-yang symbol. The dual shades of blue represent nature, such as the sky and sea, for a feeling of serenity.
